Quality, Pricing, and Release Time: Optimal Market Entry Strategy for Software-as-a-Service Vendors
نویسندگان
چکیده
منابع مشابه
MISQ Archivist Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors
As a new software licensing model, software-as-a-service (SaaS) is gaining tremendous popularity across the globe. In this study, we investigate the competition between a new entrant and an incumbent in an SaaS market, and derive the optimal market entry strategy for the new entrant. One interesting finding is that, when its product quality is significantly lower than that of the incumbent, the...
متن کاملQuality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors
As a new software licensing model, software-as-a-service (SaaS) is gaining tremendous popularity across the globe. In this study, we investigate the competition between a new entrant and an incumbent in a SaaS market, and derive the optimal market entry strategy for the new entrant. One interesting finding is that, when its product quality is significantly lower than that of the incumbent, the ...
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ورودعنوان ژورنال:
- MIS Quarterly
دوره 42 شماره
صفحات -
تاریخ انتشار 2018